2024 National Family Caregiver Month Statewide Marketing Toolkit 

Your One-Stop-Shop for Marketing Materials! 

WFACSA's Toolkit aims to provide comprehensive resources and materials supporting unified messaging and outreach efforts across Wisconsin's 72 counties and 11 federally recognized tribes during November. The Toolkit also aims to equip local organizations, agencies, and relevant parties with tools to effectively promote NFCM in newsletters, social media, and print, engaging target audiences and amplifying the reach of the statewide campaign.  

This year, the Toolkit will feature weekly themes aligned with the Five Goals of the National Strategy to Support Family Caregivers, ensuring a focused and impactful approach.

Before you begin, read the Toolkit Messaging here. This document contains all the information needed to prepare your marketing campaign for November's National Family Caregiver Month!

The Toolkit focus areas are:

1. October 28 - November 01 - Goal #1: Increased Awareness and Outreach
2. November 04 - 08 - Goal #2: Build Partnerships and Engagement with Family Caregivers
3. November 11 - 15 - Goal #3: Strengthen Services and Supports
4. November 18 - 22 - Goal #4: Ensure Financial and Workplace Security
5. November 25 – 29 - Goal #5: Expand Data, Research, and Evidence-Based Practices

Press Release

Respite Care Association of Wisconsin Receives Federal Grant but Points to a Need for State General Purpose Revenue (GPR) Funding.

RCAW Executive Director Lisa Schneider: "I want to take this opportunity to clarify an important point: while this new grant may give the impression that we are well-resourced, it is essential to understand that this does not diminish the ongoing need for increased State General Purpose Revenue (GPR) funding,” Lisa stated. She further added, “A significant amount of this federal grant will be to contract with RCAW’s national partners to carry out the activities related to the National Respite Care Provider Training program. The funds cannot be used to support RCAW’s high demand, core direct respite programs that benefit
Wisconsin’s family caregivers.”

ACL Announcement

ACL Announces Awards & Initiatives to Advance the National Strategy To Support Family Caregivers

Wisconsin Department of Health Services is One of Four States to Lead Implementation of National Strategy! DHS will receive $490,000 for a two-year period to develop statewide activities that implement the goals, recommendations, and actions outlined in the National Strategy. 

Access Resources for Caregivers

Virtual platforms offer support groups, memory cafes, conferences, and other events, including on-demand training. Since many of these events are held via telephone or videoconference, people across Wisconsin are invited to participate.  

Learn More Here

New - Caregiver Postcard Project

Are you a caregiver? Participate in the Postcard Project to help YOURSELF (for once!!) Click here to learn how: For Caregivers

Do you work with family caregivers? If so, invite them to participate! Click here to learn how: Professionals Working with Caregivers

Other resources for the project: a copy of the postcard and the official website.

Create a Caregiver-Friendly Workplace! - HR CareKit

For Human Resource Professionals and Employers interested in
Strategies to Attract and Retain Working Caregivers

SURVEY RESULTS - June 2022 Wisconsin Working Caregiver 

A Message to Employers:

Are you struggling to hire or retain workers? It may surprise you to learn that one in four working-age adults provides care or financial assistance to an older family member, an adult child or other loved one with a disability, or a spouse with a long-term illness. 

What does this mean? At least one-quarter of potential hires and staff you currently employ are balancing between home and office. Attracting and retaining workers today requires a stand-out strategy!

Read more here.

Read the 2-page summary here.

The Full Report can be found here.